ANNA MAE KOO | Vivien Chan & Co.｜Law Firm｜Hong Kong

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ANNA MAE KOO

PARTNER

(852) 2522 9183

annamae.koo@vcclawservices.com

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QUALIFICATIONS

Solicitor, Hong Kong

EDUCATION

MA (Law) (Hons) University of Cambridge (Prince Philip Scholar)

MSc (Real Estate) University of Hong Kong

PRACTICE AREAS

Anna Mae Koo is a partner of Vivien Chan & Co, where she practices non-contentious, contentious and transactional IP law. She regularly advises on all areas of intellectual property, including licensing, franchising and other transactional intellectual property, due diligence and strategic acquisitions, prosecution, technical assistance and technology transfer agreements, trade practices and unfair competition law in China and Hong Kong.

Ms Koo is involved in many renowned international associations, including as chair of the Professional Development Committee of the International Trademark Association and the Litigation Committee of the International Bar Association. She is consistently named a Rising Star Lawyer in intellectual property by various publications.

Ms Koo was a Prince Philip Scholar at the University of Cambridge and read law at Peterhouse, Cambridge. She has also obtained a master’s in real estate from the University of Hong Kong. She passed the Greater Bay Area Legal Professional Examination in China. She is fluent in English, Mandarin and Cantonese.

INTERNATIONAL PROFESSIONAL LEGAL MEMBERSHIP

Professional Development Committee	International Trademark Association (INTA)
Litigation Committee	International Bar Association (IBA)

HONOR/AWARDS

2022-Present	Professional Development Committee, International Trademark Association
2014-Present	Litigation Committee member, International Bar Association
2026	WIPR: Influential Women in IP 2026
2026	MIP IP Stars: Notable Practitioner
2026	IAM Patent 1000: Bronze - Individuals: litigation
2026	WTR 1000: the World's Leading Trademark Professionals
2024-2025	WTR 1000: Silver - Individuals: prosecution and strategy
2023	WTR 1000: Bronze - Individuals: prosecution and strategy
2022	WTR 1000: Recommended Lawyer in Prosecution and Strategy
2019	Winner Arbitration, Dispute Resolution & Mediation Lawyer, Women in Law Awards, Lawyer Monthly Magazine
2017-2019	Anti-counterfeiting Committee member, International Trademark Association
2018	Winner Charities and Foundations Lawyer of the Year in China, Private Client Awards, Lawyer Monthly Magazine
2016-2018	Rising Star Lawyer in Intellectual Property, Asialaw Leading Lawyers
2014-2016	Internet Committee member, International Trademark Association
2014-2015	Techstar Mentor
2013	Winner IP Rising Star, Asia Women in Business Law Award (Winner)
2013	"Top Ten Women to Watch", South China Morning Post

REPRESENTATIVE EXPERIENCE

Counseled on IPR protection and defensive protection in Greater China, assisting with IPR buybacks, assignments, investigation and franchising
Counseled on investigation, evidence collection and litigation strategy in support of administrative action and a series of litigation including unfair competition civil action in China for a major European fashion clothing brand in China against a PRC brand owner
Advised a Scandinavian-based IT service provider on sale of registered IPRs in China in a multi-jurisdictional asset sale
Counseled to US telecommunication entity in its acquisition of an interest in a PRC telecommunication group, regulatory approvals and compliance
Advised on privacy issues relating to collection, control and use of data by a website which collected customer preference data and further advised on the requirements for sending out electronic messages

LATEST PUBLICATIONS

2026-07| The Future of Technology & IP Licensing in Greater China and Asia

2026-01| China's Trademark Law Amendment: From Ambitious Proposals to a More Calibrated Framework

2026-01| Mastering IP Portfolio Management in Asia: Latest Updates in Thailand, the Philippines, Myanmar, Maldives and Nepal

2025-08| A Recap of Our Most Frequently Asked Questions at INTA

2025-07| Latest Updates on Non-Use Cancellation Actions in China

QUALIFICATIONS

EDUCATION

PRACTICE AREAS

Counseled on IPR protection and defensive protection in Greater China, assisting with IPR buybacks, assignments, investigation and franchising

Counseled on investigation, evidence collection and litigation strategy in support of administrative action and a series of litigation including unfair competition civil action in China for a major European fashion clothing brand in China against a PRC brand owner

Advised a Scandinavian-based IT service provider on sale of registered IPRs in China in a multi-jurisdictional asset sale

Counseled to US telecommunication entity in its acquisition of an interest in a PRC telecommunication group, regulatory approvals and compliance

Advised on privacy issues relating to collection, control and use of data by a website which collected customer preference data and further advised on the requirements for sending out electronic messages

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