Our Partner, Anna Mae Koo was invited by BBC ‘Business Today’to share about the recent trademark dispute involving Louis Vuitton and China's trademark regulator.
During the interview, Anna Mae shared her insights on the factors behind the trademark rejection, the evolving landscape of intellectual property protection in China, and the broader implications for international brands seeking to protect and enforce their rights in the market.
As China's IP regime continues to mature, understanding both the legal and commercial implications of trademark protection is becoming increasingly important for global businesses.
With decades of experience advising businesses on trademarks, brand protection and intellectual property strategy across Greater China and beyond, Vivien Chan & Co. remains committed to helping clients navigate an increasingly complex IP landscape. We are pleased to contribute to the ongoing conversation on intellectual property protection and brand strategy in China.
Learn more at:
https://www.bbc.com/news/articles/cwykk095yzzo
