Green claims and influencer marketing are commonly employed when brands market their products and services in Greater China. A lot of our clients have queries and concerns about the trademark registrability and use of green claims and the obligation to disclose engagement of influencers in promotion. Counterfeiting on online marketplaces is also a significant headache to brand owners.
In our upcoming webinar on 30 October 2024, we will share our insights into the trademark and advertising compliance issues surrounding green claims and influencer marketing, along with our bag of tricks for combating counterfeiting on Chinese e-commerce platforms. We will cover the following topics: -
• Trademark Registrability of Green Clams: the Mainland China and Hong Kong Perspective
• The Greener, the better? Avoiding Pitfalls of False and Misleading Advertising
• Influence Wisely – Smart Tips for Risk-free Influencer Collaborations
• Uncovering Our Tricks to Sweep Counterfeits Off Online Marketplaces
To cater to audiences in various time zones, we have arranged two separate sessions.
For participants in Europe, Asia and Australia, please register at:
https://us02web.zoom.us/webinar/register/WN_HhkeXY5wS4WNcK_-lAk9OA
For participants in USA, Canada, please register at:
https://us02web.zoom.us/webinar/register/WN_zupLpWgjTYC0CTEX2NhoDQ
