Ann Xu
86 10 6522 7072


Trademark Attorney


BA University of Capital Normal

MIP Franklin Pierce Law Center, USA

Ann Xu is the Chief of Beijing office at Vivien Chan & Co, with almost 30 years' experiences in all areas of intellectual property in mainland China. As a trademark attorney, Ann regularly advises on all areas of intellectual property including IP portfolio management in Greater China, brand development, protection and enforcement strategies, copyright and customs recordation and protection, IP due diligence and strategic acquisitions, prosecution, comparative advertising, unfair competition, trade secrets and internet IP rights disputes.


  • Acted for a world-renowned sports shoes manufacturer on tracking down and investigating infringers, conducting raids in various parts in China and counseled client in establishing domestic and international licensing and maintenance programs
  • Represented a famous Chinese liquor company in various countries in trademark prosecution proceedings and managed the company trademark portfolios and intellectual property policies
  • Advised multinational corporations on confidentiality obligations on intellectual property rights generated by their investors in China, and advised on unfair competition, breach of trade secret and confidentiality issues
  • Advised on infringement on internet, including substantial reproduction of website design; unauthorized use of trade marks on website; unauthorized decoding and subsequent reproduction and supply of software online
  • Obtained successful outcomes on various domain name arbitration cases
  • Assist world’s famou vehicle brand in negotating and buy-back marks;
  • Advised and participated in trademark/copyright infringment and unfair competition litigations for vary multi-naitonal companies.