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  Intellectual Property, Media & Entertainment
   
 

As one of the renowned intellectual property practice in Greater China, the firm has, since 2000, been consistently voted one of the Best Patent Firm and Best Trademark Firm in annual surveys conducted by Managing Intellectual Property. In 2004 AsiaLaw IP Awards, the firm has also been identified as “Leading IP Practice” in Greater China by Asia Law & Practice.

we

Provide Intellectual Asset Management: for multinationals for their China, Hong Kong and Asian jurisdictions.

Meet your challenge with latest updated advice and solutions, this being particularly relevant in the enforcement of your IP rights at national, provincial, county and city levels.

Develop Chinese brand identity programs through our understanding of the positioning of an existing brand in other already established markets. Devise and unify Chinese counterpart mark for use in Greater China area and Chinese speaking markets in Asia.

Run a due and timely advertisement on use programme for clients in China.

Seek timely prior advice on the policy of the day of relevant SAICS and Appeal Authorities through informal consultation, often prior to official hearings. This enables client to better prepare arguments and evidence.

Host regular forums and seminars with regulatory and enforcement bodies to discuss proposed promulgation of new laws.

Work with international trade relations' specialists in tendering an assessment of legislative and enforcement merits of China's existing IP laws.


Our forefront areas

Anti-piracy
Biotechnology, Chemical and Pharmaceutical     Technology
Copyright Software and Patents
Domain Name Dispute Resolution
E-business and Information Technology
Franchise and Licensing
Merchandising and Publishing for toy, games,     entertainment, media, garment, telecom     businesses
Patents, Business Methods and others
Portfolio Strategies Counseling
Trade Disputes
Trademarks
Website Development Contracts

 
 
 
 
 
Media and Entertainment Practice includes  
Film and television production and distribution  
Advertising and promotion agencies, direct marketing companies transactions, legal services related to the web, on line games and sweep stakes

Sponsorship of professional sports events, major sports franchises, professional athletic tournaments, athletic and touring exhibitions, to include Asian Games concluding sponsorship of Beijing 1990 and the upcoming 2008 Beijing Olympic Games

Music: song writing, merchandising and touring agreements

Talent: Commercial appearances, endorsements and sponsorships